MANIPULATIVE TECHNIQUES USED BY THE MEDIA IN DESCRIBING THE DEMOLITION OF BUILDINGS AND STRUCTURES

Abstract

The article discusses manipulative techniques used by journalists in publications on the demolition of urban facilities. Public opinion and perception of events related to the liquidation of buildings are formed through the media. For example, a message about the demolition of a "ramshackle building" and the demolition of "another historical building" may refer to the same object, but this information will be perceived differently by the townspeople due to the use of media manipulations at the micro, meso and macro levels in the text. Public organizations, involving the media in covering the fact of demolition, often broadcast their opinions about what is happening and strive to prove the value of the demolished object in the first messages, but once on the pages of the media, a separate story grows into a full-fledged plot, where there are always right and wrong. Using the opinions of city defenders, developers, representatives of the administration, local historians, eyewitnesses and ordinary citizens, the media can direct the development of the story in the right direction and interest their audience in a dynamically developing story. The demolition of buildings of value to citizens reflects the imperfection of the modern system of protection of cultural heritage sites, the lack of protection status for historical buildings, sufficient funding to preserve all sites and a unified approach.